Portfolio-logos Archives - Led By Reason

Smart Pension

Smart Pension want to transform retirement, savings and financial wellbeing across all generations, around the world. Smart was founded in 2014 by Andrew Evans and Will Wynne. They brought together their financial and technological expertise, with the original aim of making pension auto enrolment simple. Since then, Smart has expanded to become global in both

Ayar labs

Based on 10-years of research and collaboration between MIT, UC Berkeley, and CU Boulder, and funding from DARPA via the POEM program, Ayar Labs created a solution that overcomes the power/performance scaling challenges of semiconductors as well as the interconnect bandwidth bottleneck between those devices. Their technology was developed with volume product manufacturing in mind,

Ascend Elements

Ascend Elements is revolutionizing the production of lithium-ion battery materials by establishing a clean and sustainable supply chain using recycled feedstock. The patented Hydro-to-Cathode™ direct precursor synthesis technology produces new cathode materials from spent lithium-ion cells more efficiently than traditional methods, resulting in reduced cost, improved performance, and lowered GHG emissions. Their approach launches a

Humans Being

Founded by Rita Ora and Christopher Money, Humans Being creates activewear and loungewear designed with the true person in mind. They are focused on recycled and sustainable materials while not compromising on looking good. They don’t champion unachievable goals or unattainable bodies; they simply celebrate the beauty and gift of movement. They are conscious brand.

Fearne & Rosie

As a former teacher, Rachel is passionate about creating healthy change for children and families. She’s on a mission to reduce the amount of sugar consumed in households. That’s why she developed her range of reduced sugar jams because she wanted there to be readily available healthier, tastier, happier choices for children and their families.

Kit & Kin

Kit & Kin was created by Emma Bunton (Spice Girl, TV and radio presenter and UNICEF ambassador) and Christopher Money (Director of Product Development), who brings over 15 years’ experience working in the mother and baby industry for some of the world’s leading brands. As parents themselves, Emma and Chris struggled to find products which

Bidnamic

The complexity of Google shopping management has gone beyond what humans can manage. Bidnamic overcomes this by combining advanced machine learning with human thinking. They are powered by data and uses machine learning to make decisions on a 24/7 basis. Bidnamic bids down to the most granular level using SKU level bidding, using insights that

Retirement Plan

RevLifter has one key vision – to make every deal intelligent. The foundation of RevLifter was built by a crack team of developers who understood the value of hyper-personalized, goal-driven, and customer-centric offers. As for making every deal intelligent, that’s a whole new chapter… Years of innovation, adoption, awards, acclaim, and refinement have taken them

O3 Biotech

Having studied the three main vectors of disease, o3 Biotech founders recognised the need to create the best livestock environment and the best nutrition through cleaner air, feed and water supplies. o3 Biotech has worked on feed solutions for several years, initially focused on finished feeds, but now offering solutions further up the supply chain.

Realla

US giant CoStar bought out the business in 2018 to establish a European operation. We supported the founder in the process to achieve the best outcome for the team and investors.