Fearne & Rosie - Led By Reason

As a former teacher, Rachel is passionate about creating healthy change for children and families. She’s on a mission to reduce the amount of sugar consumed in households.

That’s why she developed her range of reduced sugar jams because she wanted there to be readily available healthier, tastier, happier choices for children and their families.

Fearne & Rosie jams are 40% less sugar than the standard jams you’ll see across the U.K. They around 70% fruit and importantly they use all natural ingredients and never ever use concentrate.

They are great tasting, HFSS compliant (which means they are lower in sugar) and proudly made here in the U.K.

Fearne & Rosie are the first B Corp certified jam company.