The complexity of Google shopping management has gone beyond what humans can manage. Bidnamic overcomes this by combining advanced machine learning with human thinking.
They are powered by data and uses machine learning to make decisions on a 24/7 basis. Bidnamic bids down to the most granular level using SKU level bidding, using insights that are not available in Smart Shopping.
Using their advanced machine learning and deep human behavioural expertise they have increased their client revenue in cases by 712%, made over 1.72m bid changes per year for a single client, reduced CPC by 54% and CPA by 22%, and grown ROAS by 274% across a number of sectors.