Emma Bunton's Kit & Kin mother and baby range launches at John Lewis - Led By Reason

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You can stock up on our sustainable and stylish baby essentials.

Emma Bunton’s sustainable mother and baby range, Kit & Kin, is now being stocked at John Lewis.

Taking to Instagram to share the news, Emma told fans: “I am bursting with pride as I write this… so excited to reveal that my third baby Kit and Kin is now available at John Lewis!”

Emma revealed that the range will be stocked at Oxford Street and Bluewater John Lewis stores, as well as online, with more products to come. “Even more of the range will be launching online soon so keep your eyes peeled!” she said.

Kit & Kin provides a sustainable mother and baby range, stocking everything from treats for mums to nappies, at a very affordable price. We love this vegan-friendly body butter for mum, made from nourishing butter and oils.

Or, for new mums, this stretch mark oil is ‘a blend of 15 naturally nourishing oils including sunflower, jojoba, strawberry and mandarin’ with a ‘smoothing soothing formula keeps skin supple and stretch mark free.’

Alternatively, if you’re after sustainable baby products, Kit & Kin offers award-winning reusable cloth nappies in a range of designs.