When she’s touring, walking a red carpet, or appearing on The Masked Singer panel, Rita Ora can often be found in the gym. Her Instagram Stories are a daily dose of fitness inspo, with the singer-songwriter sharing behind-the-scenes glimpses into her workout routine. So, when Rita announced that she releasing her very own activewear line, our interest was instantly piqued.

What began as a personal project for the singer-songwriter to get stronger and healthier, turned into a broader wellness venture. “It kind of started two years ago, when I kind of just was going into my late 20s,” Rita tells Women’s Health UK. “I didn’t feel the same as I used to, and I needed to look after myself more. Then I had this idea of ‘why don’t I document my journey and see what happens?'”

“Physically, [my transformation might] not be as dramatic as other people’s but I’ve made myself a bit stronger and that was a real achievement for me,” she continues. “And I thought well, maybe being a human being is about finding that 360 connection, whether it’s working out or kind of finding a community to kind of inspire you.”

For Rita, starting her own brand was about more than just designing activewear. Instead, “it’s about the experience and what you create when you put it on,” she explains. “So I tried to make it less about having a kind of picture-perfect body and more about the story behind everyone’s personal journey.”

When she’s not working, Rita embraces loungewear like the rest of us, and her off-duty staples have made their way into the range. Her favourite pieces? The lounge hoodie and joggers, “because you could just go anywhere with them. You can style them oversized or throw them on over gym clothes.”

In addition to prioritising comfort and versatility, the 12-piece collection is also sustainable. From using recyclable materials to partnering with the World Land Trust, where a portion of every sale funds the purchase and protection of rainforest, Rita found it “incredibly important” to support the eco-conscious movement.

This sustainable approach aligns with how the Brit describes her own activewear habits. “I wear the same gym clothes all the time. I don’t wear one thing and then throw it out. I wear the same sports bra, throw in the washing machine and then put it back on. So it’s almost like we’re sustaining our own workout clothes.”